Birthday Sidekick was created to help kids feel celebrated, remembered, and special on their big day.

Birthdays are my favorite! I wanted to help kids feel happy and celebrated, even if they don’t get a big party. Sending cards is my way of sharing smiles. I’m a birthday sidekick!

A cartoon illustration of Holly wearing a polka dot dress, playing a guitar with a huge smile, with balloons in the background.
Holly
A child wearing a pink frilly dress and white shirt with puffy sleeves sits on the floor, happily tossing confetti into the air, balloons and birthday cake behind her off to the sides.
Children celebrating a birthday part at home, wearing sunglasses, wigs, and party hats. The birthday child is being handed a slice of chocolate cake. A girl blows out her birthday candles as her brother looks on, smiling in the background. The background is blurred, to focus on the birthday girl and her pink cake decorated with princesses and candles.

Our mission is to spread joy, kindness, and connection by sending birthday cards to kids who could use an extra smile, reminding them they are seen, valued, and celebrated.

Every child deserves a little extra magic on their birthday, especially those who could use a friend. At Birthday Sidekick, we send cheerful cards to brighten their day and show that someone is thinking of them. Even a small gesture like this can turn an ordinary birthday into a moment of joy and connection, reminding kids they are seen, valued, and celebrated.

Our mission goes beyond just sending cards. It’s about creating ripples of joy. When a child opens their card, they’re receiving attention, encouragement, and a moment of happiness that lasts. These small acts of kindness help kids feel connected, loved, and celebrated, one card at a time.

Two children in a moment of joy, lay on their backs next to each other, delighting in the purple birthday balloons and gold streamers.

Joy

Brightening birthdays with cards that add a little extra happiness to a child’s special day.

An open card envelope sits open on a pink circular placemat, next to blue and pink pencil crayons. Inside the envelope is a hand drawn heart that is striped pink and blue, that extend beyond the uneven outline.

Kindness

Showing kids they are seen, valued, and remembered through gestures that make them feel cared for.

A child wearing a grey felt crown and a child wearing a shiny birthday hat and lavender dress share a hug, while holding wrapped gift boxes. Someone in the background is holding a camera to take a picture.

Connection

Showing kids they are cared for, and demonstrating that even small gestures can make a difference.

Small gestures, big impact: Birthday Sidekick makes every birthday count!

Birthday Sidekick is more than just sending cards – it’s about creating moments of joy and connection for children who might feel overlooked. By focusing on kindness, simplicity, and thoughtfulness, even small gestures can have a meaningful impact.

Joy Delivered

Goal: Ensure more children experience a brighter, happier birthday through the simple surprise of receiving a card.

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Cards

One card, one smile, one birthday made a little brighter … multiplied!

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Hours

Measured in hours, felt in hearts. Every hour given reflects care and kindness.

Kindness in action

Goal: Use the gift of time to deliver kindness that makes each child feel valued and celebrated.

By understanding the challenges, Birthday Sidekick can create happier birthdays.

Every child deserves to feel special on their birthday, but many face challenges. Some experience loneliness, missing attention and recognition. Others face isolation from hospital stays, disabilities, or circumstances that limit social connection. Big transitions, like moving or joining a foster family, can make birthdays uncertain. Kids with mental health issues may not feel valued and celebrated.

Birthday Sidekick lightens these circumstances by sending cards to kids who might otherwise feel overlooked. Each card is a tangible way to show a child they matter, helping them feel joy, connection, and care on their special day. By addressing loneliness, isolation, transitions, and mental health challenges, we make birthdays brighter, one card at a time.

Loneliness

Too many kids feel invisible on their birthdays, missing out on attention, recognition, and joy.

Isolation

Hospital stays, disabilities, or other barriers to social connection can leave kids feeling left out.

Transitions

Kids in foster care, military families, or those facing big life changes often miss the stability of traditions.

Mental Health

Kids dealing with mental health issues or low self-esteem need to know that they matter.

Little Moments, Big Smiles: Our Latest Ideas

Every birthday is an opportunity to spread kindness and joy. Explore our blog for tips, stories, and ideas that help children feel seen, celebrated, and loved.